<p>This Associated Press video was presented at this week's SPORTEL conference in Rio and starts with a simple question, "are you adapting?" From there the video takes us on a journey through sports programming and advertising and how those mediums are becoming ever more mobile and social.</p><p>Some of the numbers are staggering, such as how social media discussion of certain brands grew nearly 1500% after ads for those companies ran during the Olympics. Or how another ad featuring the mothers of Olympic athletes gained four million views online before it ever aired on television.</p><p>In other words, if you are only watching sports on television and reading recaps, you are only experiencing a fraction of what is available...</p><p><a href="http://www.businessinsider.com/how-sports-consumption-has-gone-mobile-and-social-2013-3">Keep reading...</a></p>