<p>AUSTIN, TX--(Marketwire - Feb 7, 2013) - Austin-based marketing and design firm Rock Candy Media is launching a formal Social Business division to fully leverage every press release, marketing, and advertising effort with the social network most effective for their clients' respective industries. The new division offers clients customized programs that make use of the full-service agencies' resources to run content-driven marketing campaigns utilizing Rock Candy Media's social networking tools.</p><p>"The approach we take is tailored to each client, because one-size-fits-all social media is as flattering as a rented tuxedo," says Content Strategist Sam Kimelman. "The key to this method is ensuring the content shared is relevant and timely, and avoids the obvious and uninspired."</p><p>The realization that Rock Candy Media (RCM) was operating their social media program in a unique way came from feedback from their client base last year. Marketing coordinator Julienne Nickells said: "Rock Candy Media strategically organized our various communities and put them under one cohesive brand, and also handled the naming. I'm excited to see our likes grow. We've only been working with each other for a couple of months and already we are seeing fantastic results. It's obvious they did their research to understand our industry."</p><p>Social Business necessitates a more involved role than typical social media practices. A social presence requires constant attention, which allows Rock Candy Media's marketing team to gauge the impact of their tactics and pivot when necessary. Before a dime is spent on an advertising campaign, ideas can be tested on social channels. "Within a month of managing a client's social identity we have a better understanding of their audience and speak confidently using their authentic voice," says Kimelman. "Once we have the tone and substance nailed down, we have a better sense of what direction to take with -- for example -- a radio spot or an e-mail campaign."</p><p><a href="http://www.marketwire.com/press-release/rock-candy-media-launches-social-business-arm-1754369.htm">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.enterpriseirregulars.com/58246/social-medias-rocky-road-in-business/">Social media's rocky road in business</a> (Enterprise Irregulars (blog))</p><p><a href="http://www.sys-con.com/node/2532190">Social and Mobile Rocking Organizational Charts and Processes</a> (SYS-CON Media (press release) (blog))</p><p><a href="http://www.business2community.com/marketing/dont-be-myopic-think-inbound-0400071">Don't Be Myopic. Think Inbound.</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=deTnAo_7_5yWgwMVE2L5kWthXof_M&ned=us">8 additional articles.</a></p>