<p>There are countless examples of organizations that adopted social collaboration platforms lastyear because they wanted to "go social." Many of those efforts failed because enterprise socialcollaboration platforms need to provide better context and information.</p><p>In many cases, employees ignored platforms such as Yammer and Jive because theydidn't fit into the natural business process. Those tools subsequently withered on the vine, saidLaurence Hart, CIO of AIIM International, an organization for information professionals based inWashington, D.C.</p><p>Part of the problem is that companies adopt platforms or tools without really understanding howthey can help the business process, said Steve Weissman, founder of the Holly Group, a Waltham,Mass.-based collaboration consulting firm.</p><p>"If you want to change the way people work, you have to educate employees and get them tounderstand that change. You can't just give them a fancy new tool and say, 'Here, go use it,'"Weissman said.</p><p><a href="http://searchconsumerization.techtarget.com/news/2240177316/Enterprise-social-collaboration-hinges-on-integration-in-2013">Keep reading...</a></p>