<p>While more small businesses are using social media, not all of them are using it wisely. Social-media use by small businesses with fewer than 100 employees surged from 44% to 53% this year, according to the SMB Group's 2012 Small and Medium Social Business Study.</p><p>Businesses need to take a strategic approach to avoid common pitfalls and maximize their social media investments. Let's look at a few do's and don'ts that apply to everyday social media practices for small businesses.</p><p>Platform Overload</p><p>One of the most common pitfalls for small businesses is a lack of resources primarily time and budget for social media activities, said the study.</p><p><a href="http://www.forbes.com/sites/capitalonespark/2013/01/31/how-to-protect-your-small-business-from-social-media-pitfalls/">Keep reading...</a></p>