<p>Those who track the online discourse on enterprise social media are surely aware that the trough of disillusionment is likely at hand. Yet the dreaded industry trough, brought about by the over-heated promises and inflated expectations bandied about from just about every quarter--including thought leaders, journalists, vendors, and yes, even end-users themselves--is often considered a largely inevitable step in the process of maturity of any new technology.</p><p>The latest round of discussion about social business and the results so far (or those same found wanting by some estimates) seems to have been triggered by our own Larry Dignan, who recently summarized a discussion that happened last week on the Enterprise Irregulars mailing list:</p><p>The gist goes like this:</p><p>The social enterprise is about culture, management, and process. It's not about software</p><p><a href="http://www.zdnet.com/social-medias-rocky-road-in-business-7000010652/">Keep reading...</a></p>