<p>Largely lost in the shuffle of incoming 2013 headlines was the acquisition of TapIt Media Group earlier this week by Phunware.</p><p>Phunware, if you're not familiar, is a growing name in enterprise branded mobile application infrastructure and experiences. NFL, NASCAR, ESPN, Discovery, other top brands are among their clients.</p><p>Given the company's growth and aims for future growth, the acquisition of TapIt Media Group a global independent mobile advertising company seems to make sense. Not surprisingly, the $23 million transaction was unanimously approved by the Boards of Directors for both companies.</p><p>TapIt, of course, is no slouch either. It's biggest customers include Disney, Toyota, MSNBC and Rovio. Phunware's CEO and co-founder Alan Knitowski says the acquisition will enable his company to "add further breadth and depth to the existing global scale of our core MaaS [mobile-as-a-service] platform product offerings."</p><p><a href="http://www.mobilemarketingwatch.com/mobile-advertising-firm-acquired-by-phunware-27931/">Keep reading...</a></p>