<p>GBS Enterprises Incorporated (GBSX), a global software and services company specializing in enabling organizations with Lotus Notes and Domino environments to reduce costs and increase returns announced that Cookson Performance Materials will acquire additional licenses of GBS CRM software in Europe. The European group will now join their North American, South American, and Asian counterparts on the GBS CRM platform.</p><p>Cookson Performance Materials is a leading materials science company that provides high performance materials, chemistry and technology solutions to the electronics and surface finishing industries worldwide. The company is a long time user of IBM Lotus Notes technology. They have developed many applications on the platform and now need to focus on modernizing the mission critical ones in order to ensure that they continue meet the evolving business needs of their employees.</p><p>Cookson Europe chose to migrate to the GBS CRM for the following reasons: Seamless integration with their Lotus Notes email platform Comprehensive user defined workflow within the Sales and Territory management modules Tight security and distribution models Future mobility for users via smartphones and tablets Simpler and more cost effective application maintenance Ability to deploy applications both on-premises or on any cloud platform</p><p>"We decided to replace our organically developed system with GBS CRM in order to make it easier for our associates to use because it fully leverages our IBM Lotus Notes/Domino platform that they are very familiar with", says Bruce Moloznik, VP Global Marketing & Corporate Development, Cookson. "Not only do we anticipate improvement in our sales team's productivity and pipeline visibility, but we also gain the ability to track and drive lead conversion and are further developing the ability to automate our monthly sales reporting."</p><p><a href="http://www.melodika.net/index.php?option=com_content&task=view&id=531869&Itemid=54">Keep reading...</a></p>