<p>Mark Barrenechea is president and CEO at OpenText. He has held a variety of executive jobs in the technology industry over the years before joining OpenText in January this year. We asked him about the current state of enterprise content management and how OpenText fits within a changing industry landscape.</p><p>FCM: Do you think the term enterprise content management is still relevant in today's content management market?</p><p>MB: Still relevant? Absolutely. In fact, ECM represents a major category within our definition of Enterprise Information Management. But to truly enable a business to take advantage of information, you have to get beyond enterprise content management and focus on comprehensive management of enterprise information.</p><p>Organizations need software that manages growing volumes of unstructured information such as business documents, social media interactions, email messages, rich media, etc. With more than 80 percent of usable business information created in those types of unstructured formats, enterprise content management is more relevant than ever before.</p><p><a href="http://www.fiercecontentmanagement.com/story/one-one-mark-barrenechea-opentext/2012-11-26">Keep reading...</a></p>