<p>ARMONK, N.Y., Sept. 12, 2012 -- /PRNewswire/ -- IBM (NYSE: IBM) today announced that Primerica, the largest independent financial services marketing company in North America, is using IBM social business software to transform the way its over 90,000 independent sales representatives will engage with their 2.3 million policy owners and prospective new clients, on the fly, to provide increased value for its customers.</p><p>(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )</p><p>As part of the organization's social business transformation, Primerica has engaged with IBM to adopt social business practices and embrace software as a way to improve customer care and insight, drive a competitive edge, and stay on the forefront of innovation in the financial services industry.</p><p>Financial services firms are constantly evolving amidst increased levels of regulatory scrutiny and competitive pressures. In spite of those issues, firms are beginning to use enterprise social networking technology to improve the customer experience and provide the workforce with access to new information, expertise and insight. These institutions are challenged with managing risk and complying with global regulatory policies while transforming into a social business to better service clients and gain a competitive advantage.</p><p><a href="http://www.sacbee.com/2012/09/12/4812322/primerica-turns-to-ibm-for-social.html">Keep reading...</a></p>