Shocking the encryption market is not easy to do, but officials at Voltage Security must hope <A HREF="http://www.eweek.com/c/a/Security/New-Technique-Eases-Encryption-for-Databases/?kc=EWKNLENT032108STR1">their new approach to encryption</A> will do exactly that.

The company's flagship SecureData product uses a cryptographic technique Voltage Security calls Format-Preserving Encryption. SecureData was first released to the public in fall of 2007, though the company waited until now to speak about it publicly.