Today at CeBIT, businessMart AG announced it has significantly accelerated its entry into new business markets, thanks to <A HREF="http://www-03.ibm.com/press/us/en/pressrelease/23650.wss">a new Web-based trading platform built on IBM service oriented architecture (SOA) and Web 2.0 technology.</A> Combining a flexible infrastructure with mashup technology, businessMart empowered its marketing and IT functions to better communicate and share ideas, streamlining the traditional product development process and cutting deployment time.

businessMart used an IBM mashup prototype, called QEDWiki to create initial mashups on new markets. The mashup pulls information from businessMart backend systems and foreign internet applications to perfectly model the information and processes needed to support new lines of customers. As a result, businessMart can adapt in real-time and will be able to dramatically decrease cycle time for solutions that support these new targeted customer segments and subsequently increase their agility to rapidly enter a new market. In addition, the company takes advantage of IBM WebSphere MQ, which provides secure messaging and access into manufacturers' systems, adding another layer of disparate information integration.