RightNow Technologies has decided to follow <A HREF="http://www.eweek.com/article2/0,1895,1965993,00.asp">a buy rather than build strategy</A> to expand its product line with the $9 million acquisition May 22 of on-demand sales automation competitor Salesnet of Boston. It is estimated that the Salesnet buyout would speed up the company product Customer Relational Management product development roadmap by more than a year. The combination also may help RightNow find new synergies between its existing service and marketing applications and Salesnet's sales automation products.