<p>READ EVERYTHING YOU NEED TO KNOW ABOUT SOCIAL MEDIA FOR BUSINESS IN BUSINESS REVIEW AUSTRALIA</p><p>Just as the words 'computer' and 'email' have become part of our every-day speak, the term 'social networking' is simply part of our culture. And its obvious why social networks are not new humans are fundamentally gregarious and have always organised themselves into groups, forming strong and weak links. It's the same behavior, just with new tools. Social media sites such as Facebook, LinkedIn and Twitter are by now so engrained into our personal lives that it is only a matter of time before they become part of our work lives. This revolution is already happening and is known as 'social business' or 'enterprise social networking.' The question for businesses is no longer being whether to implement it, but how.</p><p>Have you ever been swimming in the ocean only to find yourself being pulled in one direction from a strong current? No matter how hard you try, you can't make any progress when swimming against the tide. Similarly, while social networking may have its issues in the workplace, and in particular security concerns, the key to success is not in fighting against it but, rather, figuring out to harness its potential while staying in control. Just like swimming in the ocean, the best approach is to stop fighting and swim with the tide until you reach the shore.</p><p>Redefining social networking</p><p><a href="http://www.businessreviewaustralia.com/marketing/social-media/redefining-social-networking-in-2014">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/get-holiday-campaigns-social-networks-0709853">Get Your Holiday Campaigns Out on Social Networks</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dwax1eG5PI2f5fMG4EZA8VOOD3_cM&ned=us">129 additional articles.</a></p>