Research by the Ponemon Institute finds that <A HREF="http://www.cio.com/archive/011506/tl_numbers.html?CID=16556">public trust in corporations is fragile.</A> In a recent survey, more than 70 percent of respondents said that two data breaches in the same company would be sufficient grounds for them to take their business elsewhere. Another study, which examined consumers' opinions about the trustworthiness of 14 companies that suffered data security breaches this year, found that trust in these companies dropped significantly after the breaches were reported.