<p>Content management is far from dead as some have suggested recently. In fact, I would argue that it's more relevant than ever, but its role is changing as it becomes part of a larger collection of technologies--and that could be causing some confusion in the industry.</p><p>First of all, it's probably useful to break down this discussion to strictly web content management. I don't want to get into enterprise content management because I'm not sure it ever really existed anyway and this isn't about document or records management. It's about creating, managing and perhaps most important, delivering content.</p><p>Last week, my compadre Bryan Ruby over at CMS Report was wondering if we needed the term Customer Experience Management as a replacement term for Web Content Management. You can call it web content management if you wish, even if it's a misnomer these days, but whatever you call it, content sits at the center--and that's what really matters.</p><p>And content it seems is at the center of all the customer-focused strategy today. Sure, it's part of a bigger collection of technology, everything from social listening, CRM, marketing automation, search and even more. But all of that information you are gathering about that customer has one goal in mind and that's to understand the customer better.</p><p><a href="http://www.fiercecontentmanagement.com/story/content-management-more-relevant-ever/2014-02-17">Keep reading...</a></p>