<p>Years ago, it was just unthinkable that you would decide whether to watch a movie or not on the basis of short and snappy reviews posted by strangers, indulge in blatant narcissism by posting 'selfies' and revel in the 'likes' your 'statuses' get. However, the phenomenal growth of social media over the years has changed all of this. In fact, these days, most of your food visits Instagram before you taste it.</p><p>According to a report, the number of social network users globally will rise from 1.47 billion in 2012 to 1.73 billion this year, which will rise up to 2.55 billion by 2017. With numbers like these, the power of social media cannot be underestimated. Even as you read this, a million posts about a million products and services are flooding social media.</p><p>How do organizations, that are being criticized, appreciated or merely being spoken about for their product or service on social media, turn this into meaningful feedback? How do they leverage this information and use it to their advantage? How do they sift sense from nonsense? The answer to these questions lies in 'social business'.</p><p>Social business? What's that?</p><p><a href="http://www.moneycontrol.com/news/business/social-business-isway-ahead_976753.html">Keep reading...</a></p>