<p>That's the question being asked by Iain Pemberton on Business2Community. His main answer is this: better multitasking.</p><p>The new version of Apple's mobile operating system aims to allow for more seamless switching between applications. "Individuals who need to chat to colleagues and refer back to critical documents can also take advantage of the easier multi-tasking features. Apple claims these have been made much smarter, so you can simply switch between collaboration apps to get the full picture at a glance," Pemberton writes.</p><p>New features beyond multitasking also appear to provide some heft, specifically in terms of unified communications.</p><p>A new Notification Center provides a one-stop interface for message alerts, missed calls and so on. Pemberton also notes Apple's claims to improved voice technology, with enhancements to the Siri "virtual assistant" and the re-introduction of Voice Memos, which were missing from the previous beta version of iOS 7.</p><p><a href="http://www.fierceenterprisecommunications.com/story/how-will-ios-7-boost-unified-communications/2013-07-10">Keep reading...</a></p>