<p>BUENOS AIRES, Argentina, April 23, 2013 /PRNewswire via COMTEX/ --IBM /quotes/zigman/230066/quotes/nls/ibm IBM +0.19% today announced that El Norte S.A, one of the largest insurance companies in Argentina, will deploy PureSystems to improve their IT infrastructure and help speed the deployment of new customer facing applications. In addition, the company will use PureSystems to launch a new intranet portal to integrate IBM Connections social capabilities as well as an external site for greater social interaction with customers.</p><p>The new PureSystems platform will support El Norte as it consolidates its existing servers and moves to an increasingly virtualized environment. PureSystems will also help provide increased data protection against external threats.</p><p>El Norte recently introduced a new tool for online quote and issue requests for the automotive industry that allows customers to obtain "certificate of proposal" and "mandatory policy" certificates instantly. The company also updated its producer management system, which allows policy holders to complete an inquiries form and conduct other operations online.</p><p>"We have been working with IBM since 1980, and when the time came to integrate our server, services, applications and resources we decided to implement PureSystems because we needed a unique centralized infrastructure," said Horacio Benedicto, manager of IT Infrastructure, El Norte Insurance Company. "We needed additional processing power and storage to unify a number of different technologies and prepare for future business growth."</p><p><a href="http://www.marketwatch.com/story/seguros-el-norte-updates-it-infrastructure-with-ibm-puresystems-adding-new-social-and-mobile-capabilities-for-insurance-customers-2013-04-23">Keep reading...</a></p>