<p>CIO Two-thirds of businesses report they use social technologies for marketing and other purposes, but they don't integrate it into their business processes, according to AIIM's 2012 "Social in the Flow" report. Thirty-seven percent expect social media will be used regularly across their entire business over the next two years, and only 9 percent see it as being completely integrated.</p><p>While a majority of businesses still struggle to adopt and integrate social processes, language learning company Rosetta Stone and Internet radio company Pandora havesuccessfullyembraced the social business trend and are reaping the benefits.</p><p>Over the last few years, Rosetta Stone has swapped out about 70 percent of its technology infrastructure, including its ecommerce systems and internal technology applications, for SaaS offerings. Pandora, too, has turned to the cloud100 percent of its business operations are now SaaS-based.</p><p>Both companies use Salesforce.com services today and both report improvements in collaboration, communication and productivity, though it wasn't without challenges. Here's a look at how Pandora and Rosetta Stone navigated security concerns, corporate culture change and gaining executive buy-in to reap social business's rewards. Addressing Social Security Concerns</p><p><a href="http://www.cio.com/article/730768/Social_Networking_Drives_Business_Processes_at_Pandora_and_Rosetta_Stone">Keep reading...</a></p>