<p>I have been interacting with numerous social business specialists over the past two to three years, and based on my conversations with these individuals, my participation on social media and the projects I have been involved in with my clients to date, I have listed six things that social business consulting providers should consider.</p><p>1. The hype cycle is over</p><p>When Enterprise Resourcing Planning (ERP) was introduced to the market in the late 80s, the ERP vendors spent most of their time generating hype around the concept of ERP, how important it was for companies to make the move, and the disastrous results if they didn't. In time, most companies bought into the concept and implemented ERP systems. In terms of social business, the "social business" hype cycle is over and service providers need to spend more time building relationships with prospective clients.</p><p>2. Segment and specialise</p><p><a href="http://memeburn.com/2013/03/6-top-tips-for-social-business-providers/">Keep reading...</a></p>