<p>Delegates at the National Office of Animal Health's (NOAH) fourth food chain conference, at The Royal Society in London, were told that a recent consumer survey had found misconceptions about animal medicines in the food chain were still widespread.</p><p>photo Jennifer MacKenzie</p><p>Phil Sketchley, Chief Executive of NOAH, said a unified communications strategy was necessary between organisations such as the Food Standards Agency, the Veterinary Medicines Directorate (VMD), the Responsible Use of Medicines in Agriculture Alliance (RUMA), NOAH, the British Retail Consortium (BRC), IGD and the NFU among others.</p><p>Referring to the survey, Consumer Attitudes to Animal Medicines and Vaccinations, Mr Sketchley said: "It is clear there is still a lot of work to do in terms of educating the consumer about animal medicines in the food chain, and this should really be done in a combined way with all the organisations concerned."</p><p><a href="http://www.stackyard.com/news/2013/03/food/01_noah_food_chain.html">Keep reading...</a></p>