<p>This story originally appeared here in the February of Business Review Australia magazine.</p><p>Written by Rhonda Marable, Communications Director at Businessfriend</p><p>How can we make money?</p><p>That's a very simple question and really the only question that matters in business. It's called the "bottom line" for a reason. Beyond the world-altering, game-changing product or service that we just have to get out to the masses, at the end of the day, business is the exchanging of those things for one purpose: money.</p><p><a href="http://www.businessreviewaustralia.com/marketing/web/the-future-of-social-business">Keep reading...</a></p>