<p>MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has roped in 18 sponsors for the 13th edition of its Bollywood awards property 'Zee Cine Awards'.</p><p>Zeel, which will air the award ceremony across its seven channels, has got on board Hindustan Unilever's skin care brand Fair &amp; Lovely as the presenting sponsor, while the powered by sponsor is Pune-based real estate developer DSK Group. Zeel has also created a category titled Fitness Partner and has got Sugar Free as the sponsor in the category. Geetanjali Jewelers is the trophy sponsor of the event.</p><p>There are a total of 14 associate sponsors for the show -- Revital, Volini, Amway, Cherry Cough Syrup, Asian Paints, Cavin Kare, Pataka Tea, Everest Masala, Suzuki Bikes, Quickr.com, Imperial Blue, Mahindra Quanto, Nyle Shampoo and Apollo Tyres.</p><p>Zee Cine Awards will air on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu.</p><p><a href="http://www.indiantelevision.com/mam/headlines/y2k13/jan/janmam15.php">Keep reading...</a></p>