<p>SAP will be presenting on their social media strategy at this year's Social Media Strategy Summit in Las Vegas Feb 5th-7th.</p><p>San Diego, CA (PRWEB) January 02, 2013</p><p>SAP will be presenting "Going Beyond Social Media to Social Business." SAP has made a big bet on social. Social is infused in everything they do including deciding what solutions to build, how to market and sell them, and how to support customers after sale. Jonathan Becher, CMO of SAP talks about how SAP's approach goes beyond social media to social business. Join us for this unique keynote presentation on SAP and their social media transformation that focuses on "listening to their customers."</p><p>Becher oversees the development and execution of marketing strategy across the globe. He champions SAP's focus on customers and world-class innovations, while continuing Marketing's focus on building the SAP brand. He is also part of the Global Customer Organization (GCO) leadership team. Prior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, and partner marketing, during which he laid the foundation to enhance Marketing's impact on pipeline and revenue.</p><p><a href="http://www.sfgate.com/business/prweb/article/SAP-Presents-Going-Beyond-Social-Media-to-4161319.php">Keep reading...</a></p>