<p>Content management end users of yesteryear too often felt like children being forced to eat their liver they knew it was good for them (or for the Enterprise), but they would do anything they could to avoid it even if it kept their CEO out of jail.</p><p>The stuff was so complicated and frustrating that users often refused to use it; it seemed to make things harder rather than easier and demanded that workers struggle with technology rather than attend to their tasks.</p><p>That's not much of a business proposition is it?</p><p>So when EMC IIG (Documentum) chief Rick Devenuti took the helm of EMC's Information Intelligence Group two years ago, he knew he had a challenge on his hands: he could either try candy-coating his product offerings or he could transform his business and all that it had to offer.</p><p><a href="http://www.cmswire.com/cms/information-management/emc-iigs-massive-wave-of-content-management-solutions-rocks-the-enterprise-mmtm12-018104.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.heraldonline.com/2012/11/06/4391363/emc-delivers-documentum-platform.html">EMC Delivers Documentum Platform 7.0</a> (The Herald | HeraldOnline.com)</p><p><a href="http://www.theregister.co.uk/2012/11/08/emc_documentum_7/">EMC offers biz barons tools to manipulate their digital assets</a> (Register)</p><p><a href="http://www.cloudpro.co.uk/saas/content-management/4972/momentum-2012-emc-reinforces-documentum-commitment-product-refresh">Momentum 2012: EMC reinforces Documentum commitment with product refresh</a> (Cloud Pro)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dIV8PAYgBkwo11MfwudsOqCutGyaM&ned=us">92 additional articles.</a></p>